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Application of Big Data in E-commerce

Some of the points Application of  Big Data in E-commerce is as follows. Also, find out the advantages and disadvantages to know more about Big Data.

Application of big data in E-commerce:

  • Shopper analysis and supply management and logistics.
  • Assist the personalized service, attracting customer and increase customer retention. In addition, build better customers experience and customers service.
  • Predict trends is used by e-commerce to predict what the consumer will buy.
  • Personalized experience. Additionally, personalization involves using big data personalize emails and increase conversion rates.
  • Secure online payment. In addition, reduce frauds by informing the organization about the location.
  • Empowers to determine the quantities of a specific product require to meet the demand.
  • The pricing can be changed constantly to keep up with competition using real-time analytics.

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Divya Chauhan
Divya Chauhan is an expert writer with 10+ years of experience as a content writer. They specialize in making complex topics like IT, Health, and general topic easy to understand. Divya has written over thousands of articles to help people with their content. Prior to joining Way2benefits’s editorial team in 2020, Divya worked as a Professor of BCA college and freelancer blogger.