Some of the points Application of  Big Data in E-commerce is as follows. Also, find out the advantages and disadvantages to know more about Big Data.

Application of big data in E-commerce:

• Shopper analysis and supply management and logistics.
• Assist the personalized service, attracting customer and increase customer retention. In addition, build better customers experience and customers service.
• Predict trends is used by e-commerce to predict what the consumer will buy.
• Personalized experience. Additionally, personalization involves using big data personalize emails and increase conversion rates.
• Secure online payment. In addition, reduce frauds by informing the organization about the location.
• Empowers to determine the quantities of a specific product require to meet the demand.
• The pricing can be changed constantly to keep up with competition using real-time analytics.