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Advantages and disadvantages of social media marketing

There are millions of people using social media platforms. It is a great opportunity for your business and best for marketing to reach a large pool of people that are interested in your product or services.  Here this article gives information about the advantages and disadvantages of social media marketing to better understand this topic. You can also check out the advantages and disadvantages of social media to know more about it. Now, start discussing the advantages and disadvantages of social media marketing.

Advantages or benefits of social media in marketing:

  • Better customer satisfaction

By using social media customers like share, comment to these posts, and before long prospective customers will ask questions relating to your product and services, and they are expecting a quick reply. It is this immediacy of contact that customers satisfaction.

  • Cost-effective

Social media is the best cost-effective when you know how to do it well. The initial creating of a new profile and signing in is free for almost every social media so getting set up is not a huge investment or not more risk.

  • Gain market insight

For any business in the world to succeed, it must know its customers really well. What is their need, satisfaction, opinions, and interest? With the high engagement among users on social media, the platforms provide a vehicle for businesses to gain market insight to improve their offering and service.

  • Increased brand awareness 

Using Instagram, face, twitter, etc you are publishing their product details, so your follower and friend liking and sharing your post and page. Using social networking people interact with your product post greater awareness among other users occurs.

Disadvantages or drawback of social media in marketing:

  • Risk of negative comments

 Even your competitors can post a few highlighting the negatives. While you can that the effect of negative comments by the quick response, you can’t cancel it.

  • Need qualified personnel

To focus on the core business issues, you will have to employ qualified personnel to manage your account. Additionally, they have also the traffic under control.

  • Exposure to competitors

Social media marketing enables you to study competitors’ strategies. However, they can still study your business method through your social media platform. This puts your business at the risk of being outdone.

  • Low ROI

 If you are a social geek, you should know them very well. If you do not post with your friends on a regular basis, what your notice is your follower will start decreasing.

  • Tarnish brand name 

If a piece of -ve information finds its way on to a social media platform, the public will have the chance to express their dissatisfaction. This will tarnish your product name.

  • Slow returns on investments

Social media marketing is lone term investment and one cannot expect a return in an overnight. In addition, for companies looking for quick results implementing traditional methods like word of mount would be appropriate.

  • Time-consuming

Obviously that time is not absolutely free. Companies who have incorporated social media practices on their marketing campaigns have effectively recognized how much time it takes to understand and execute all of them.


Explore more information: 

  1. Advantages and disadvantages of social media
  2. What are the advantages and disadvantages of social media advertising
  3. Advantages and disadvantages of social media for business
  4. What are the benefits of social media in communication
  5. Advantages of social media in education

Author Profile

Divya Chauhan
Divya Chauhan is an expert writer with 10+ years of experience as a content writer. They specialize in making complex topics like IT, Health, and general topic easy to understand. Divya has written over thousands of articles to help people with their content. Prior to joining Way2benefits’s editorial team in 2020, Divya worked as a Professor of BCA college and freelancer blogger.