Because it is bite-sized, memorable, and measurable, video is essential to your content strategy. These are not only the elements that make it ideal for your target audience, who prefer short, engaging pieces, but they are also the features that make a video in every marketer’s dream format. So here this article gives the benefits of video marketing to better understand this topic.

Benefits of video marketing:

1. Search engine ranks video better.
2. According to small business trends, social video generates 1200 percent more shares than text and images combined.
3. Customers are more likely to buy when they see a video.
4. Video can be an excellent addition to your email marketing campaigns.
5. Video increases trust and credibility.
6. The video encourages people to share it on social media.
7. According to Aberdeen Group research, marketers who use video grow company revenue 49 percent faster year over year than those who do not.
8. Video users receive 41 percent more web traffic from search than non-users.
9. Including a video in a page or post nearly triples the average number of linking domains.
10. Video users have a 27 percent higher click-through rate and a 34 percent higher web conversion rate.

Thank you for reading this article. If you have any queries regarding our article on the Benefits of video marketing then do comment in the comment section below.

Explore more information:

1. Benefits of content marketing
2. Email marketing benefits 
3. Pros and cons of affiliate marketing
4. Benefits of social media communication
5. Pros and cons of social media marketing
6. Pros and cons of traditional marketing
7. Benefits of SEO

Author Profile

Divya Chauhan

Divya Chauhan is an expert writer with 10+ years of experience as a content writer. They specialize in making complex topics like IT, Health, and general topic easy to understand. Divya has written over thousands of articles to help people with their content. Prior to joining Way2benefits’s editorial team in 2020, Divya worked as a Professor of BCA college and freelancer blogger.

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