Tag: Google

Pros and cons of PPC | Advantages

Pay-per-click advertising is exactly what it sounds like, you pay for your ad based on how many clicks it receives. In the past, marketers would pay for an ad in advance, not knowing how many impressions, conversions or click-throughs they would receive. So here this article gives the pros and cons of PPC to better understand this topic. Pros of PPC | Advantages of PPC: While the use of PPC, you can choose your audience […]