Pros or Advantages of Traditional marketing :
- For traditional marketing in the form of direct E-mail, Which is better able to deliver specific offers for specific people.
- Traditional marketing is better at reaching certain audiences.
- This marketing poses a less potential risk for your rand.
- Traditional hard copy marketing is always easy to process mentally and recall in the future.
- The use of traditional marketing can make your task easy to reach a local audience.
- This marketing is a familiar mode of advertisement for older people and businessmen. As they don’t need any explanation about the promotional materials.
- You can surround your prospect with your rand, value proposition, message, and products via a public multi-media campaign.
- This marketing is always has a high success rate.
- Many traditional channels use direct mails, events, personal contact is easy for your marketing team to execute themselves. Without the additional cost of any external agency.
- This marketing will allow you to reach a large population and across many demographics. You can use billboards, television, and some radio for advertisement.
Cons or disadvantages of Traditional Marketing:
- Traditional marketing is mainly forced around customers since it is est part of their particular daily life. Traditional marketing is mostly forced on customers. It includes a low response rate.
- You will get time to respond to the changes you wish in the advertisement that then-new modern online marketing.
- Expensive compare to online marketing.
- It provides less information.
- Traditional marketing is often not as measurable as compared to digital marketing.
- You will not get time to respond to the changes you wish to make in the make of advertisement. Compared to the new modern online marketing.
- Traditional marketing can take longer to execute and refine compare to digital campaigns.
- Customized marketing is not possible, because the specific customer can not be targeted, the only specific market can be targeted.
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